Table of Contents
Makeup for women aged 50 and over can visually rejuvenate the face. Makeup artists were asked to share secrets of beautiful makeup for elegant ladies of a mature age.
As the years go by, the skin gradually loses elasticity, becomes duller, and thinner. Among common issues are wrinkles around the eyes, deep frown lines, drooping eyelids, pronounced nasolabial folds, and a sagging facial contour. Successful makeup can smooth out these nuances and restore freshness to the face.
Five rules of mature makeup:
1. Moisturize thoroughly.
Never skip the preparation stage of makeup. Cleanse your face with toner, apply moisturizing cream, serum, and eye cream. Your skin will become firmer and smoother.
2. Opt for calm shades.
Strive for a neat, understated look. Mature women are complemented by tones that are as close to natural as possible.
3. Choose lightweight textures.
Liquid foundations, loose powders, and sheer eyeshadows will settle more evenly on the skin and won’t accumulate in creases.
4. Soft lines.
Bold eyeliners and sharp contours can accentuate signs of aging. Makeup for women over 50 should involve gentle blending, smooth lines, and subtle transitions.
5. Focus on one feature.
Let either your eyes or lips stand out. Excessive makeup on a mature face looks more awkward than attractive.
Face Foundation
Makeup artists have specific requirements for foundation for mature skin. It should:
- effectively moisturize;
- protect from aggressive UV rays;
- be lightweight;
- maintain stability throughout the day;
- contain light-reflecting particles;
- include anti-aging components;
- have a lifting effect.
When choosing foundation, opt for lightweight textures with light-reflecting particles. Choose products with a pink undertone, as yellow pigment will only accentuate wrinkles.
If there are localized defects on the face – redness, inflammation, pigmentation, these can be addressed with a moderately thick concealer and corrector.
When creating mature makeup, it’s better to avoid dense matte powders. Instead, use loose mineral powders. Powder will set the makeup, making the face fresh and radiant.
Eyebrows
The color of your eyebrows should match your skin and hair tone. Brunettes and chestnuts should use a soft pencil or shadow 1-2 shades lighter than their hair. For redheads, blondes, and gray-haired individuals, a gray-brown taupe shade works well. Natural blondes should opt for a shade slightly darker than their hair when coloring. When going blonde, the hair color at the roots should match the eyebrow color.
Eyes
Replace sharp eyeliner with a gray or brown pencil for a softer look. Use matte or satin eyeshadows on the lids and avoid pearl and glitter.
Swap your usual black mascara for brown. It will make your eyes look open, rested, and expressive.
Lips
For an attractive smile, choose warm, natural shades of lipstick and lip liner. Ideal shades for mature makeup include beige, muted pink, and calm terracotta.
Step-by-Step Mature Makeup
- Clean and moisturize your skin with cream.
- Apply primer. It smooths out wrinkles, helping the foundation go on evenly.
- Use a damp sponge to apply foundation all over your skin.
- Brighten the area under your eyes with concealer, and apply a bit on the bridge of your nose, nasolabial folds, and inner eye corners. Conceal skin imperfections with concealer and gently blend.
- Lightly dust powder on areas without wrinkles.
- Apply creamy blush in pink or peach tones to your cheeks. Blend upwards towards your temples to lift your face.
- Softly define your eyebrow shape with natural-toned eyeshadow or pencil. Slightly lift the arch and tip when shaping eyebrows to open up the eyes.
- Apply primer to your eyelids to ensure even eyeshadow application. For sagging eyelids, darken the area with matte brown eyeshadows. Keep the area beneath the brow lighter. Define your eye contour with gray or brown eyeliner pencil and blend.
- Apply mascara in 1-2 coats. Only coat the outer part of the lower lashes. Use brown mascara for daytime makeup and black for evening looks.
- Outline your lips with a warm, natural lip liner, and blend. Moisturize your lips with hydrating lipstick. Opt for nude shades for daytime makeup and brighter colors for evening looks.
Now you know how to look younger with smart makeup. Naturalness and moderation are its key rules.